A Better Way to Employ Email Segmentation
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will
You work extremely hard to create an email marketing campaign. First you have to find the right incentive to get the maximum number of subscribers.
The holidays season is always a popular time for consumers to spend. Shoppers are constantly looking for offers and discounts to get the best deals
Smartphone is a weak word for the gadget that has become the ubiquitous hub of modern line. Life management device might be preferable. Pew reports
These email marketing misconceptions could be hurting your business.How many people do you know who don’t have an email address? I’m guessing not many. Even
In “Puppyhood,” a video for Purina Puppy Chow produced with BuzzFeed, a guy spontaneously adopts a puppy, and they bond in typical roommate fashion. A
Green Monday, the busiest day for online sales in December, takes place on the 14th this year. The term Green Monday was coined by eBay
When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that
With Black Friday and Cyber Monday right around the corner, its a great time for some helpful tips from MailChimp’s deliverability team. The TL;DR version
1. Strategic Planning For Digital Media Digital media requires strategic planning to reap maximum benefits. It needs resources, ample time and investment to reach out