
There’s Gold in Them Thar Inactives
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will
You work extremely hard to create an email marketing campaign. First you have to find the right incentive to get the maximum number of subscribers.
The holidays season is always a popular time for consumers to spend. Shoppers are constantly looking for offers and discounts to get the best deals
Smartphone is a weak word for the gadget that has become the ubiquitous hub of modern line. Life management device might be preferable. Pew reports
These email marketing misconceptions could be hurting your business.How many people do you know who don’t have an email address? I’m guessing not many. Even
In “Puppyhood,” a video for Purina Puppy Chow produced with BuzzFeed, a guy spontaneously adopts a puppy, and they bond in typical roommate fashion. A
Green Monday, the busiest day for online sales in December, takes place on the 14th this year. The term Green Monday was coined by eBay
When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that
With Black Friday and Cyber Monday right around the corner, its a great time for some helpful tips from MailChimp’s deliverability team. The TL;DR version
1. Strategic Planning For Digital Media Digital media requires strategic planning to reap maximum benefits. It needs resources, ample time and investment to reach out