We Test Everything: Long vs Short Copy
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Maximize your holiday revenue with our Holiday Playbook 2024
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
In email, the difference between long copy and short copy isn’t very big. Long copy is a paragraph extolling product virtues. Short, a mere product
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.
This white paper delivers impactful insights and recommendations for using the data from our survey to your advantage throughout the holiday season.
Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.
Apple’s Mail Privacy Protection and the ongoing debates around online privacy have raised questions about whether consumers are aware that marketers are tracking their email, web, and purchase behaviors.
The fourth quarter is upon us so it’s time to plan how to invest any remaining marketing dollars to maximize your year-end effort. Check out some project recommendations based on a variety of budget sizes.
Launching your holiday efforts before the holiday season is where your efforts deliver the most impact. Your digital marketing cycle can’t wait until Black Friday to kick off. Learn why you should start preparing now.
Apple is releasing its latest software update and it will impact everyone in the email marketing industry. If you think this is only affecting Apple and iCloud email addresses you are mistaken.
Webinar presented by Only Influencers on the topic of diversity featuring Allan Levy of Alchemy Worx.
Alchemy Worx’s 2021 Consumer Spending Snapshot reveals the summer and holiday consumer is fickle, and the generational motivations and communications strategies brands can use to win them over.
As you plan your June marketing calendar don’t let these national, and pop culture driven holidays get lost in the shuffle! Click to get inspired.