As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.

Launching your holiday efforts before the holiday season is where your efforts deliver the most impact. Your digital marketing cycle can’t wait until Black Friday to kick off. Learn why you should start preparing now.

Apple is releasing its latest software update and it will impact everyone in the email marketing industry. If you think this is only affecting Apple and iCloud email addresses you are mistaken.

Alchemy Worx’s 2021 Consumer Spending Snapshot reveals the summer and holiday consumer is fickle, and the generational motivations and communications strategies brands can use to win them over.

As you plan your June marketing calendar don’t let these national, and pop culture driven holidays get lost in the shuffle! Click to get inspired.