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ALCHEMY WORX INSIGHTS

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3 Tips for Last Chance Holiday Subject Lines

With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.

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Let’s Be Authentic About Personalization

As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.

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Fourth Quarter Spending Considerations

The fourth quarter is upon us so it’s time to plan how to invest any remaining marketing dollars to maximize your year-end effort. Check out some project recommendations based on a variety of budget sizes.

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iOS 15 and What You Need to Know

Apple is releasing its latest software update and it will impact everyone in the email marketing industry. If you think this is only affecting Apple and iCloud email addresses you are mistaken.

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