Alchemy Worx teamed with YouGov® in June 2021 to conduct a consumer survey with a view toward understanding the key factors motivating spending behavior and brand interactions.
The survey revealed changing perceptions among consumers across generations regarding spending, shed light on the motivations driving the types of products or services they may purchase and uncovered some startling sentiments about the brands with which they interact.
In order to get broad consensus on the findings, we convened a panel of industry thought leaders to analyze the survey results and offer their insights. Armed with the survey results, our own analysis, and the views of our panel, we created a white paper entitled, “How The Shift In Consumer Sentiment Could Impact Your Holiday Season”. This white paper delivers impactful insights and recommendations for using the data to your advantage throughout the holiday season.
– Consumer spending right now
– Purchase considerations
– Fails that impact brand loyalty