Maximize your holiday revenue with our Holiday Playbook 2024
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
One of the big stories in digital marketing in recent months has been about a campaign whose results have a major impact on people around the world – the US Presidential Election.
The DMA/fast.MAP Email Tracking Study is one of the most valuable pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what consumers actually think of and do with email.
Welcome to another chapter ofآ Fear and Self-loathing in Email Marketing, Dela Quist’s iconoclastic take on the industry he’s devoted over 20 years of his career to. Read it now: Are your emails s***?
Every business – every brand - believes email has a place in its marketing activity. When did you last hear of a company saying, “We’ve decided to stop sending email”? But all the current books on email marketing make the subject seem unnecessarily complex and technical, and they inject a lot of anxiety about inbox overload, over-mailing, wastage and spam.
The Alchemy Worx inbox was brimming with excellent examples of email craft this quarter, making the job of picking three category winners tougher than ever. Now it’s over to you. Help us choose an overall winner by voting in our Subscriber’s Choice Award. And if you’ve seen or sent something you think is impressive, email it to us. You might even find it up for nomination next time. Your Q1, 2012 winner Pizza Express’s Valentine’s Day mailing scooped the Subscribers’ Choice Award for Q1, with an impressive 72% of the vote. For more sparks of email inspiration, check out the Q1 shortlist.
The London 2012 Olympics is the summer’s biggest branding event. Yet the regulations governing brand association with the Games are more restrictive than you might expect - particularly if you’re not an official sponsor. So before you dive in, share some of the lessons learned by our Alchemists.
2012 is well under way and we’ve been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we’ve highlighted news of an important step forward in email security and some new thoughts on A/B split testing.
We saw some great campaigns during the first three months of 2012, which made the selection process as tricky as ever. But the winners of each category all stood out for a number of reasons… Don’t forget to vote for your favourite, and submit any great emails you’ve received (or sent!) for consideration in upcoming instalments.
Marketers are often heard talking about strategic planning. It’s the task all of us mean to get around to, but rarely ever do. So with the whole year stretching out before you, it’s time to ask yourself some tough questions about your goals and priorities for 2012 and formulate a strategy for the year ahead.
The debating is over and the judging complete. It’s time to reveal our favorite emails of 2011. As the year draws to a close, we thought we’d have a bit of fun here at Alchemy Worx.