Maximize your holiday revenue with our Holiday Playbook 2024
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
From April Fools’ Day favorites to something special for Game of Thrones fans, we’ve put together a line up of some of the best emails from April. Check them out, be inspired and vote for your favorite!
Delve into this round up of our favorite emails from March, including valuable content and a lesson in striking the right tone.
We never run short of exciting and inspiring emails to share, so we’ve decided to bump up our quarterly favorites and bring you a round-up of great emails every month.
Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.
Symbols might produce killer open rates one week but that doesn’t mean every subsequent send should be jam-packed with ☀☀☀ and ☺☺☺. You have to keep your subscribers on their toes.
The key is originality in moderation. But how much originality and how much moderation?
Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals.
As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.
We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.
This month we’ve taken a closer look at three emails that arrived in our inbox and how they worked across desktop and mobile, all thanks to clever content hierarchy and clear, bold design.
Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.
Is the smartphone really killing off the period as a punctuation mark for texters? A recent story in the Washington Post says it is.
Where the full stop once marked the end of a sentence, the simple line break now claims that role in texting.
With the upcoming launch of Touchstone v2 (stay tuned for more information!), we thought it would be interesting to showcase some of the recent subject lines that have caught our eye here at Alchemy Worx.