
We Test Everything: The Personal Touch
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
Cheap, Chic, And Made For All: How Uniqlo Plans To Take Over Casual Fashion Uniqlo is gaining on Zara, H&M, and Gap as the world’s
These email ads evoked a lot of press and excitement – (a bit too much for the models in them) but consumers receiving them did
Salvador Dalí, the wacky surrealist known for his Fu Manchu mustache and painting melting clocks, was also graphic designer behind the classic Chupa Chups–an enduringly
This company has a really fantastic registration process: http://www.honest.com/ It is engaging, funny and delivers to the company the information they need. It is designed
By DANA MATTIOLI Retailers have started to wear out their welcome in customers’ email inboxes, forcing stores to rethink their spam strategies. Last year, the
GOOD with numbers? Fascinated by data? The sound you hear is opportunity knocking. Mo Zhou was snapped up by I.B.M. last summer, as a freshly
Great email marketing tips from my friend Dela @ Alchemy Worx alchemyworx.com/emailworx/By Allan Levy| December 24th, 2011