Great email marketing tips from my friend Dela @ Alchemy Worx alchemyworx.com/emailworx/By Allan Levy| December 24th, 2011

The Deadline That Never Ended: Washington State Just Made Fake Urgency Illegal
When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.



