Why You Should Make Content Marketing Part of Your Strategy
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
IBM‘s report on online retailing over the holiday weekend shows online sales on Thanksgiving and Black Friday were both up sharply, 17% and 21% respectively.
In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media
Recipients glance at each subject line for only a couple seconds before deciding whether or not to open an email. Needless to say, the subject
Our surefire, can’t lose, 100% accurate guarantee: In this evolving marketplace, nothing is predictable. Baratunde Thurston Confesses How His Twitter Spamming Almost Killed “The Onion”
Are Some Fonts More Believable Than Others? Recently, Errol Morris pulled a covert experiment on readers of the New York Time. The result? Typefaces can
By MARISA MELTZERWHEN Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her
Since May we’ve been seeing more evidence that ISPs are gaining confidence in their use of engagement data. This is a trend we’ve watched closely,
How earned media can drive mobile app downloads When it comes to customer expectations, the pandemic has changed everything. Learn how to accelerate customer service,
101 Things You Could Be Testing http://www.mediapost.com/publications/article/179059/101-things-you-could-be-testing.html via @mediapost