
Money Stats: Research that can help drive revenue
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.

We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over
Form CompletionAnalysis: Time to fill out a form was a key factor in completion rates for both new leads and those who previously had completed
Smartphone Penetration in Top Digital Markets Set to Double by 2015 Smartphone penetration in the world’s top 19 digital markets is expected to double from
One morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time.
This recent blog by Ken Magil discusses new tactics being taken by Spamhaus. eMail from Gap, Gilt and others being blocked despite the fact that
29 years ago, 16-year old V. A. Shiva copyrighted “EMAIL” along with the GUI we still use today with the fields “To: From: Cc: Bcc:
If you’re involved in marketing, you’d better be using email to send promotional messages to your customers. It doesn’t matter how old they are, consumers
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform, Wanderful Media, released
Symbolically Speaking – Hard Facts on a Soft Approach By Guy Hanson | Director, Response Consulting , Professional Services on Tuesday, December 4, 2012 The
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower, according
The Wednesday before Thanksgiving will inevitably become Cyber Wednesday. Black Friday Sales began on Thanksgiving day this year for a few retailers and at midnight