Maximize your holiday revenue with our Holiday Playbook 2024
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales being completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail. The email conversion rate (number of orders divided by unique clicks) remains higher for desktop than for mobile (3.7% versus 1.3%).
People tend to increase the value of an item the moment they take ownership of it. Psychologists call this the “endowment effect.” It shows up
There are one million reasons why The Walt Disney Company has been an entertainment colossus for several decades. But one thing is certain: Disney has
Profits are not derived from the actual value of a product, which is objective and void of expectation from the consumer. Rather, profits are cultivated
You want to build up the perceived value of your merchandise, so your customers will choose your store over your competitors. You also want customers
For anyone who is agonizing over the details of pricing and selling physical products, some essential fundamentals can help in those processes. Obviously, one of
All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting
Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a
You can write the best sales copy in the world, but if you don’t include a call to action you’re missing out on countless sales
Real value versus perceived value: to become a highly successful brand, a company needs to market a product or service with solid, real value, and