Maximize your holiday revenue with our Holiday Playbook 2024
This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales being completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail. The email conversion rate (number of orders divided by unique clicks) remains higher for desktop than for mobile (3.7% versus 1.3%).
People tend to increase the value of an item the moment they take ownership of it. Psychologists call this the “endowment effect.” It shows up
There are one million reasons why The Walt Disney Company has been an entertainment colossus for several decades. But one thing is certain: Disney has
Profits are not derived from the actual value of a product, which is objective and void of expectation from the consumer. Rather, profits are cultivated
You want to build up the perceived value of your merchandise, so your customers will choose your store over your competitors. You also want customers
For anyone who is agonizing over the details of pricing and selling physical products, some essential fundamentals can help in those processes. Obviously, one of
All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting
Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a
You can write the best sales copy in the world, but if you don’t include a call to action you’re missing out on countless sales
Real value versus perceived value: to become a highly successful brand, a company needs to market a product or service with solid, real value, and