Maximize your holiday revenue with our Holiday Playbook 2024
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.
Get the insights and recommendations you need to create CRM and Audience strategies that overcome consumer hesitancy, maximize engagement, and drive conversion throughout the holiday season.
Learn how inflation and recessionary indicators may impact consumer purchasing and get the Multi-channel Marketing and Audience Management strategies you need to drive success this holiday season.
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
This is possibly one of the most frequently answered (if not asked) questions in email marketing. Most of the articles/blogs/sites/white papers that cover this issue advise you to avoid specific words or phrases that can trigger Spam filters, or start adding “Spam points” to emails sent out.
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.
At the heart of every successful email campaign lies a well-nurtured email database. Explore the value that a robust email database brings to your marketing efforts, and how it can help drive business growth and maximize ROI.
Crafting subject lines that captivate, intrigue, and entice recipients to open your emails is an art form. To help you create subject lines that drive success, we’ve curated a collection of best practices, advanced tips, and some surprising test results.
Father’s Day offers a valuable opportunity to engage with your audience and create meaningful connections through email campaigns. Make the most of this special day with four creative ways to enhance your Father’s Day mailings and drive excellent results.
“O Subject Lines, how you test us!” That is supposed to be the other way around, but subject line testing can feel like a