In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers.

How one business didn’t just survive – it flourished with Audience Management.

Take a moment to read this tell-all interview as Allan Levy, our CEO discusses his secret sauce to being a successful leader. Also, find out the mistake he made when first starting out and how he quickly turned it around!

2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent — a number not seen since 2016.

How should you approach Mother’s Day? We’ve got all your marketing tips and strategies in one spot!

What makes a subject line “short”? Is it 25 characters, 50 characters, 75 characters? It’s assumed that there is a defined number that makes a subject line long or short. In general, people believe that less than 25 characters is short and more than 75 characters is long. So, does length matter? The answer is yes, but it depends on what’s in the subject line.

Allan Levy Featured in Wall Street Journal Article