Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Check out Allan Levy, CEO of Alchemy Worx, on DotCom Magazine’s Entrepreneur Spotlight Series. Allan, “The King of Messaging”, speaks to how our audience management system can activate your customers and keep them engaged.
Watch the full interview now!
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in the sender’s messages? If yes,
It’s tempting to assume that you can drive more revenue with a larger discount. That certainly makes sense, and it’s an ongoing challenge to balance the discount with margin concerns.