Engagement is something we’ve frequently talked about as it applies to email. But it is also crucial to social media where interactions are key to growing and maintaining your audience. That’s especially true on Facebook where improving engagement can have a big impact on extending your organic reach and boosting your News Feed placement.

Pinterest’s unique blend of search and social sets it apart from other social media platforms. That’s why it’s the preferred platform for shoppers seeking inspiration with intent to discover, organize, and purchase. Learn 5 reasons you should advertise on Pinterest and how to make it part of your omnichannel marketing strategy.

If you’re not already taking advantage of Facebook Groups, you should. Growing a community of loyal customers enables you to turn them into brand advocates, get valuable feedback, and – if you do it right – sell! The trick is delivering your pitch so it resonates in a member-driven environment. Learn 5 key steps to sell successfully in Facebook Groups.

Unless you’ve been hiding under a rock, you’ve probably heard of Tik Tok. The short-form video platform has 1 billion daily users and over 130 million active users in the United States alone. That kind of audience is hard to ignore, so it is no surprise brands have taken notice. Get the lowdown on what makes Tik Tok tick and how it can work for your brand.

When it comes to marketing channels, siloing is a mistake that can cost you in the long run. Consumers are engaging with content across ALL channels. Learn 5 omni-channel trends your brand needs to implement now.

Whether it is derogatory comments on your brand’s social post, a negative rating on Yelp, or a bogus review on Amazon, trolls can do real damage to your brand. Discover some basic, common sense tips on how to deal with those miserable little monsters that lurk in the shadows of the Internet.

With the introduction of MPP casting doubt on the use of open rates, I’ve been frequently asked about what impact it will have on deliverability and engagement. The topic brings to mind a session at an EEC long ago, at which the email community was rocked when an innocuous question upended its understanding of deliverability.

More than 72% of Americans are on social media. That’s a number no small business can afford to ignore. Learn four simple strategies that can help your business get started on social media.

The question of whether Subject Line length matters has arisen time and again over the years. Initially, everyone thought shorter was better because they feared longer Subject Lines would get truncated. But when we took a closer look, the “shorter is better” argument didn’t make sense. Since the question persists to this day, we put it to the test with Subject Line Pro. The answer may surprise you.