Email is the cheapest way to contact customers and prospects, and new subscribers are generally the most active on email databases. So as an email marketer, your priority should be getting permission to email anyone who has expressed an interest in your product or brand.

Landing pages are crucial. They provide additional space to promote yourself, help you understand your subscribers and drive more people to your website. Real estate with email is limited, so it’s important to ensure that your email design and copy encourage interactions. One of the best ways of doing this is to have a short piece of ‘teaser’ copy for each article or section within your newsletter and a strong call to action, linking to a landing page where you have all the time in the world to promote yourself.

The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to…

The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.

The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to…

The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.

Most email clients will block email images from unknown senders by default. As result, best practice advice for the use of images in email is usually to avoid them where possible. And if you do have to use them there are lots of design tricks to compensate for the image being blocked, such as putting text behind them and using collapsible boxes.

The people who receive your emails are most likely to examine its contents through a preview pane at the bottom of their inbox. So what should people see when you look at your email in their preview pane? And how can you make sure that your content gets the message across – however people choose to view it?

As we all know, Scotland voted “€˜No”€™ to independence, but it was a hard-fought campaign and the Yes Scotland campaign turned what could have been a landslide into a very tight race that got Scotland many concessions. Following our pre-referendum post last week which compared Yes Scotland and Better Together email campaign data up until 9th September, we wanted to see what happened in the inbox in the critical last week leading up to polling day. We found that the Yes Scotland campaign’s email send volumes grew larger still than emails from Better Together in the last week while open rates remained constant -€“ meaning more subject lines read and more total opens for Yes Scotland emails. The Yes Scotland campaign’s polling result crept upwards, continuing the upward trend that began in mid-July.

Gmail Priority Inbox, Tabbed Inbox, Sponsored Promotions, image caching, Grid View – email marketers are getting used to new ‘game-changing’€™ features in Gmail. However none of these so far have really changed email marketing -€“ just added a few considerations and hopefully made email marketers more conscious of how their emails are read. So news that Gmail is adding another new feature – this time an unsubscribe link in the header – should come as no big surprise.