Black Friday & Cyber Monday Marketing Tips
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
Maximize your holiday revenue with our Holiday Playbook 2024
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Whether you’re in e-commerce or “bricks and mortar retail,” a lot of any business comes down to pricing, but there’s a catch. It really comes
Large and small businesses are looking for ways to enhance customer service by making their websites mobile-friendly. With a responsive website, customers are able to navigate their websites easier and the content loads quicker.
When driving traffic to a website , it is of course imperative to get a high volume of visitors be it via organic SEO techniques
After Katherine Lin put out a photo of herself with friends at the Coachella music festival on Twitter and Instagram this spring, she was thrilled to discover the photo posted on the website of Dannijo.com, the retailer whose necklace she was wearing. “It shows how much they want to connect with us as consumers,” says the 21-year-old University of Southern California student.
Whether a customer is a first-time buyer or it took multiple promotional emails before they made a purchase, the brand-to-shopper dynamic changes once they click
JCPenney put an end to the tumultuous reign of CEO Ron Johnson, ousting the former Apple exec after what industry observers have described as a
Emails opened on a mobile devices are now averaging 43% of opened emails (source Litmus) with some brands and campaigns much higher than 43%. There’s
By George Bilbrey Message prioritization and foldering is becoming the typical email experience, as big mailbox providers and independent developers introduce ways to organize and
Our annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and