
We Test Everything: That Time ‘You’ Lost, Sort of
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal “best time to send.” The

Campaign Strategy and Precision Targeting Drive Higher Engagement and Revenue. Introduction Choice Home Warranty is one of the fastest-growing home warranty providers in the U.S. Since 2011, CHW has partnered