
We Test Everything: Gamifying the Gift With Purchase
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over
Big dreams, arrogance, infighting, and delusion all collided in the disastrous attempt to fix venerable retail giant J.C. Penney. The inside story of a revolution
Using flash sales to drive immediate spikes in retail sales and revenue is a seasoned practice. However, with the advent of multiple online tools and
Mobile device users still make up a minority of online customers, but it’s a rapidly growing market with tens of billions of dollars up for
This guest post from Matt Vernhout explores the impact Canada’s anti-spam legislation will have on email marketers, and offers tips for how to prepare for
Today’s shoppers carry their preferred shopping method in their pockets, purses and hands. Smartphones, tablets, netbooks and other small, handy gadgets have fueled a steady
Landing pages are great for lead generation and email marketing. By getting to the point quickly, a hyper-focused landing page can improve your conversion rate.
Guangzhou Huimei Fashion Co., which began by producing clothing for overseas retailers, created its own brand and now sells its own apparel exclusively online. The company’s web sales grew 153% last year to more than $125 million.
Surely you have seen or read a story about the recent McKinsey study that cited email’s dominance over its cooler, younger cousins Facebook and Twitter.
Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a