Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
It’s being said quite a lot lately, but it’s worth repeating: If you’re not fully optimized for mobile, you’re going to miss huge opportunities, particularly
In retail, the right approach to email marketing is critical to success — and to the bottom line. As we reported in a recent blog,
There is a great deal of research and conventional wisdom about what time of the day or week is best to send emails, as well
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.
While the retail market has been through sea changes before, it may never have been faced with quite so many threats at once. Changing tastes
Despite advances in social media and mobiles apps, email remains the dominant force in driving online retail sales. Marketers are constantly challenged to come up
The mobile user experience has been ignored for too long. The latest data on mobile usage show that sales figures can suffer, if businesses don’t
Despite the fact that our ability to track and measure almost every aspect of user traffic has never been stronger, there has been a strange
These three strategies for balancing content and promotions in your email campaigns will endear you to your customers and kick your open rates up a
For history buffs, the phrase “Black Friday” is a bit ironic. Until recently, the term has described bad news for financial markets and retail, but