Maximize your holiday revenue with our Holiday Playbook 2024
This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Email volume during Q3 2015 & the 2015 holiday season is up 25% over 2014.
New research from Experian Marketing Services, a data-driven marketing and cloud-based marketing technology company, shows that during Q3 2015 email volume rose 24.8%, year over year, while engagement rates matched or were above those in Q3 2014. The Experian Marketing Services’ Q3 2015 Email Benchmark Reportnoted:
If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free.
Email, ughhhh. There is too much of it, and the wrong kind of it, from the wrong people. When people aren’t hating their inboxes out loud, they are quietly emailing to say that they’re sorry for replying so late, and for all the typos, and for missing your earlier note, and for forgetting to turn off auto-reply, and for sending this from their mobile device, and for writing too long, and for bothering you at all.
Your e-mail subject line is the most important part of your entire e-mail. It will determine whether or not that e-mail gets opened. If you do it right – more people will open your e-mails and, luckily, you will get higher click-through rates, traffic and sales from your e-mail marketing campaigns. If you do it wrong – people won’t open your e-mails and you will fail to lead to your website and convert them into customers. Since this element is so critical for the success of your business, we decided to create an entire post on the topic and teach you how to write catchy e-mail subject lines.
Net-a-Porter runs a fleet of vans and offers same-day shipping in three cities; Everlane ups the ante with one-hour shipping
If laundry detergent or a box of diapers can arrive on your doorstep in a day or two at little or no additional cost, why can’t a cashmere sweater do that, too?
The chances are, you get too many unwanted emails. They are not “spam” as such, but they are messages from organisations to which you have some kind of connection.
When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.
Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way for ecommerce merchants to communicate with a customer or prospect. From sending transactional information to advertising and promotions, having access to a person’s inbox represents a powerful marketing opportunity.
You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work.
The World Wide Web is 26 years old, and the Internet is 46 years old. Today, Google will host over 3.5 billion searches and over 100 billion emails will be sent and received. Search and email, the two oldest, and still most successful and dynamic digital marketing tricks in the book.