We Test Everything: Gamifying the Gift With Purchase
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
Maximize your holiday revenue with our Holiday Playbook 2024
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
With Black Friday and Cyber Monday right around the corner, its a great time for some helpful tips from MailChimp’s deliverability team. The TL;DR version
The effect that these basic elements of email marketing may have on your metrics may surprise you. Open rates are a tried-and-true email metric. As
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent
Plus, seven killer stats that will never let you take email for granted again. Email isn’t slowing down as it hits its stride during what
Smart marketers know that there can never be too many ways to reach customers. That’s why your social and email marketing efforts should not be
If you think social media is a sexier and more profitable alternative to boring old email marketing, reconsider that assumption. In a recent survey, 77%
Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some inspiration, I’ve pulled together four examples. Let’s take a look at what these brands are doing right and where they could improve.
Are you getting the most from your email service provider? Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up. Send too many emails to subscribers