Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!

ALCHEMY WORX INSIGHTS

Cyber Wednesday

The Wednesday before Thanksgiving will inevitably become Cyber Wednesday. Black Friday Sales began on Thanksgiving day this year for a few retailers and at midnight

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Subject Lines

Recipients glance at each subject line for only a couple seconds before deciding whether or not to open an email. Needless to say, the subject

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Do You Trust This Font

Are Some Fonts More Believable Than Others? Recently, Errol Morris pulled a covert experiment on readers of the New York Time. The result? Typefaces can

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