
We Test Everything: Searching Below the Fold
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower, according
The Wednesday before Thanksgiving will inevitably become Cyber Wednesday. Black Friday Sales began on Thanksgiving day this year for a few retailers and at midnight
IBM‘s report on online retailing over the holiday weekend shows online sales on Thanksgiving and Black Friday were both up sharply, 17% and 21% respectively.
Recipients glance at each subject line for only a couple seconds before deciding whether or not to open an email. Needless to say, the subject
In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media
Our surefire, can’t lose, 100% accurate guarantee: In this evolving marketplace, nothing is predictable. Baratunde Thurston Confesses How His Twitter Spamming Almost Killed “The Onion”
Are Some Fonts More Believable Than Others? Recently, Errol Morris pulled a covert experiment on readers of the New York Time. The result? Typefaces can
By MARISA MELTZERWHEN Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her
Since May we’ve been seeing more evidence that ISPs are gaining confidence in their use of engagement data. This is a trend we’ve watched closely,