These three strategies for balancing content and promotions in your email campaigns will endear you to your customers and kick your open rates up a

Big dreams, arrogance, infighting, and delusion all collided in the disastrous attempt to fix venerable retail giant J.C. Penney. The inside story of a revolution

Using flash sales to drive immediate spikes in retail sales and revenue is a seasoned practice. However, with the advent of multiple online tools and

Landing pages are great for lead generation and email marketing. By getting to the point quickly, a hyper-focused landing page can improve your conversion rate.

Guangzhou Huimei Fashion Co., which began by producing clothing for overseas retailers, created its own brand and now sells its own apparel exclusively online. The company’s web sales grew 153% last year to more than $125 million.

Surely you have seen or read a story about the recent McKinsey study that cited email’s dominance over its cooler, younger cousins Facebook and Twitter.