As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.

Last time in Part 1, we covered the when and the who of a successful email marketing strategy — who should make up your groups and segments, and when they should each receive your expertly curated targeted messages. Now, we fill in the rest of the strategy puzzle and offer some tips on how to create the most engaging content to keep your audience opening, clicking and buying.

Making your email campaigns perform like a rock-star isn’t easy. So many puzzle pieces go together to have a high converting campaign. If you are a small business owner trying to take it to the next level, we have some advice for you.

Email marketing is constantly changing – evolving to accommodate the newest advancements in technology. How consumers interact with your emails is changing, and we want to keep you ahead of the curve.

Light bulbs. Batteries. Motor Oil. These are all things that require changing, and there are clear indications when they need changing.