The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns…

Using a WYSIWYG editor
In theory, WYSIWYG editors should save time, and provide non-technical users with a simple, intuitive way to create HTML email.

To video or not to video… can an email with video imagery improve views of video content? We ran a test using our regular Dela-Vision content called ‘€œTalking Email’€, sending the email with and without video imagery. Our aim was to see whether it really had a positive impact on clicks.

With sales of the new iPhone 4 reaching nearly 2 million, here at Alchemy Worx we wondered – what proportion of subscribers are reading Email-Worx on their mobile now?

What’s the best symbol to use to separate multiple propositions within a single subject line?

Split testing – an essential part of any marketer’s tool box – is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately.

Including images in HTML email tends to boost response, right?

Here at Alchemy Worx we’ve always thought so. But now we’ve decided to put our money where our mouth is and put our theory to the test…

When people go back to their inbox to retrieve an email, it’s usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you…

One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content: