Everyone loves summer – right? So regardless of whether you are enjoying a lovely summer in the northern hemisphere or are enduring the winter months in the southern hemisphere, here are six of our favorite summer emails that have caught our eye here at Alchemy Worx this past month. …just to brighten up your day!

For many retailers, the period running up to Christmas and the holiday season is the most commercially critical time of the business year. Email has

The use of call to actions can make or break an email campaign and the choice of color, style and wording should be thought about very carefully before being implemented into your emails. Here are a few call to actions that caught our eye.

Last updated: Oct 17, 2016 admin

Pretty big claim! But we’ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy. So what is open reach? It’s a customer engagement metric that measures the proportion of your base who have opened at least one message over a period of time. You can apply reach to all standard metrics, like click or purchase, but here we are focusing on open reach.

As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it’s important to know what these changes mean, and how they will affect the way that recipients see your emails.

Ding Ding! Round (Q)3 of our favourite emails is upon us and we’ve decided to keep things simple and pitch two heavyweights against each other. Just pick a champion from these two contenders: