If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over
If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over
What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
The EU’s General Data Protection Regulation goes into force in May and will be a permission game changer for many organizations that serve Europeans. It requires, among other things, explicit, provable permission from individuals to use their personally identifiable information to send direct-marketing campaigns to them. The GDPR also requires clear unambiguous explanations as to what the information will be used for, and the collection of no more data than is necessary to execute the campaigns for which permission has been granted.
When the EU’s General Data Protection Regulation goes into force, the big unknown is how European regulators plan to enforce it, especially since there are 28 independent Data Protection Authorities or one for each member of the EU.
Pop quiz: Is email and branding or a direct-response marketing channel? Answer: Yes. And that answer should inform every organization’s email strategy. Viewing email as a direct-response AND branding mechanism is a big shift from the way email has been traditionally viewed.
The “Father of Direct Marketing,” Lester Wunderman, once said the best DMers all have one trait in common: curiosity. And while any marketing program can benefit from its practitioners having a strong sense of curiosity, email can benefit from it most. Email’s cheapness allows for sloppy practices that would have Wunderman crawling out of his skin.
A CDP is an integrated customer database that unifies a company’s customer data from online and offline channels to enable modeling and drive customer experience.
Marketers are understandably concerned about the ramifications the EU’s General Data Protection Regulation will have on their permission practices. But those who are most concerned about GDPR may be taking the wrong approach to it.
Improve Your Email Open Rate: 40 Brilliant Tips
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Read about Dela Quist’s article featured on Only Influencers here.
Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and