Maximize your holiday revenue with our Holiday Playbook 2024
With the impending release of iOS17, Apple is promising more “privacy driven” initiatives that are likely to affect marketers. Learn what you can do to navigate the changes and mitigate their impact on your marketing campaigns.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
With the impending release of iOS17, Apple is promising more “privacy driven” initiatives that are likely to affect marketers. Learn what you can do to navigate the changes and mitigate their impact on your marketing campaigns.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
From dynamic copy to ‘chosen for you’ offers, personalization is the key to delivering valuable, engaging content for customers. Here are some of our favorite examples of how brands used personalization in September.
I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However to my dismay (as a subscriber) I received the following email from them this week.
From April Fools’ Day favorites to something special for Game of Thrones fans, we’ve put together a line up of some of the best emails from April. Check them out, be inspired and vote for your favorite!
Delve into this round up of our favorite emails from March, including valuable content and a lesson in striking the right tone.
We never run short of exciting and inspiring emails to share, so we’ve decided to bump up our quarterly favorites and bring you a round-up of great emails every month.
Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single best practice, rule or tactic that works every time.
Symbols might produce killer open rates one week but that doesn’t mean every subsequent send should be jam-packed with ☀☀☀ and ☺☺☺. You have to keep your subscribers on their toes.
The key is originality in moderation. But how much originality and how much moderation?
Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals.
As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.
We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.
This month we’ve taken a closer look at three emails that arrived in our inbox and how they worked across desktop and mobile, all thanks to clever content hierarchy and clear, bold design.
Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.