Maximize your holiday revenue with our Holiday Playbook 2024
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
The use of call to actions can make or break an email campaign and the choice of color, style and wording should be thought about very carefully before being implemented into your emails. Here are a few call to actions that caught our eye.
Last updated: Oct 17, 2016 admin
Pretty big claim! But we’ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy. So what is open reach? It’s a customer engagement metric that measures the proportion of your base who have opened at least one message over a period of time. You can apply reach to all standard metrics, like click or purchase, but here we are focusing on open reach.
This is the third instalment of Fear and Self-loathing in Email Marketing, Dela Quist’s iconoclastic take on the industry to which he’s devoted over 20 years of his career.
Many email marketers tell me that growing their list isn’t within their remit and as such they don’t pay any attention to it as they’re not rewarded on list growth but on opens and clicks or on sales and revenue. Regardless of whether you’re rewarded directly for list growth or not, it benefits you to grow your list and I’m going to show you why.
As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it’s important to know what these changes mean, and how they will affect the way that recipients see your emails.
Ding Ding! Round (Q)3 of our favourite emails is upon us and we’ve decided to keep things simple and pitch two heavyweights against each other. Just pick a champion from these two contenders:
The Scottish Referendum has gripped the media over the last month and we wanted to see how email had been used by the Yes and No campaigns. In early 2013, we ran some analysis on email volumes of the Obama and Romney presidential campaigns and found a correlation between the volume of email sent and the performance of each candidate in the polls.
In promotional messages, the call-to-action (CTA) can make or break the campaign results, so marketers are keen to find the perfect combination of its positioning, color, size, style and wording to optimize conversions. In this test, we chose to test wording - specifically the hypothesis that giving the impression of an ultimatum would be more likely to elicit a response.
As we fly past the halfway mark of 2014, we’ve taken a brief pause to round up some of our favorite emails from Q2. From the beautifully crafted to the perfectly timed, here are our picks from the months that saw Easter, Father’s Day and the World Cup.