Maximize your holiday revenue with our Holiday Playbook 2024
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Return Path studied 600,000 inboxes and found that marketers may be a little too shy about filling them up. Send too many emails to subscribers
It’s being said quite a lot lately, but it’s worth repeating: If you’re not fully optimized for mobile, you’re going to miss huge opportunities, particularly
In retail, the right approach to email marketing is critical to success — and to the bottom line. As we reported in a recent blog,
Your recency, frequency, monetary value (RFM) model can tell you a lot about how your business is doing. Assign value to each category, and look at the resulting matrix, then you can use that data to target customers and create various slices of your customer base to test and market to. In fact, testing your RFM hypotheses can be extremely valuable to your long-term success, if you’re doing it right.
There is a great deal of research and conventional wisdom about what time of the day or week is best to send emails, as well
While the retail market has been through sea changes before, it may never have been faced with quite so many threats at once. Changing tastes
When it comes to emails, there have been epic clashes between branding managers and user experience experts over things as simple as colors and shapes. If your bottom line depends on who’s right, settle the argument with an A/B test. A/B testing your creative is essential to the short- and long-term performance of your campaigns.
Despite advances in social media and mobiles apps, email remains the dominant force in driving online retail sales. Marketers are constantly challenged to come up
The mobile user experience has been ignored for too long. The latest data on mobile usage show that sales figures can suffer, if businesses don’t
Despite the fact that our ability to track and measure almost every aspect of user traffic has never been stronger, there has been a strange