Maximize your holiday revenue with our Holiday Playbook 2024
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Marketers are often heard talking about strategic planning. It’s the task all of us mean to get around to, but rarely ever do. So with the whole year stretching out before you, it’s time to ask yourself some tough questions about your goals and priorities for 2012 and formulate a strategy for the year ahead.
The debating is over and the judging complete. It’s time to reveal our favorite emails of 2011. As the year draws to a close, we thought we’d have a bit of fun here at Alchemy Worx.
In your festive round-up of the smartest articles online, we learn how too much data can be dangerous. We challenge conventional wisdom about crowded inboxes, and there’s a guide to writing effective email copy.
Make your seasonal strategy sing with our tips for devising festive email campaigns.
The festive season provides marketers with a range of opportunities, both for generating revenue and for getting creative juices flowing.
Why you shouldn’t write off your unresponsive email subscribers
From copy length on landing pages to creating an engagement index, we’ve selected the pick of articles on the web to help you work more effectively. Plus tips on the best email marketing resources online and how to get a generous discount on this season’s key conference.
Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after all, the ultimate goal. To ensure your testing continues to pay off in the long run, follow these 5 simple steps to help you develop an effective programme.
From split tests to customer engagement, we’ve scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.
The effectiveness of your email marketing programme is heavily influenced by the size of your opt-in subscriber base. The more opt-in subscribers you have, the more interaction and ultimately revenue you can generate.
It has been almost a year to the day, since we last took a look at how many of you read Email-Worx on your mobile. With all the hype about the impact of mobile on email design and the likely impact on email marketing strategy, we thought it was high time we took another look.How to find out your percentage of “mobile subscribers”?