The Importance Of Email Marketing For Small Businesses (Via Business 2 Community)

New ideas become old news pretty quickly these days. But, Big Data, as a marketing concept, starting gaining buzz throughout the 2000s, and there isn’t any sign that it will slow down in hype, growth or importance any time soon. And, it isn’t called “Big” for hyperbole’s sake.

Your personal hierarchy of life-altering firsts likely includes your first kiss, your first time behind the wheel or the first time you left home. For members of Generation Z, now in their teens or early 20s, another rite of passage has taken on outsize importance: sending your first email.

Since the first installment of this series was published, the dynamic world of big data has assuredly already seen some new innovations — and grown even bigger. So, what better time than the present to start outlining your own strategy? This second installment will give you a jumpstart on using big data to upgrade your current marketing and sales strategies.

Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts.

Yes, you’re absolutely right — blindly bombarding your customers with as many emails and offers as you can think of should never be your first instinctual email marketing strategy. But, playing it safe isn’t the way to go, either.

First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates?