
We Test Everything: Customer-Created Vs. Professional Photos
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower, according
The Wednesday before Thanksgiving will inevitably become Cyber Wednesday. Black Friday Sales began on Thanksgiving day this year for a few retailers and at midnight
IBM‘s report on online retailing over the holiday weekend shows online sales on Thanksgiving and Black Friday were both up sharply, 17% and 21% respectively.
Recipients glance at each subject line for only a couple seconds before deciding whether or not to open an email. Needless to say, the subject
In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media
Our surefire, can’t lose, 100% accurate guarantee: In this evolving marketplace, nothing is predictable. Baratunde Thurston Confesses How His Twitter Spamming Almost Killed “The Onion”
Are Some Fonts More Believable Than Others? Recently, Errol Morris pulled a covert experiment on readers of the New York Time. The result? Typefaces can
By MARISA MELTZERWHEN Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her
Since May we’ve been seeing more evidence that ISPs are gaining confidence in their use of engagement data. This is a trend we’ve watched closely,