Audience Management: Four Traps to Watch Out For
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
November 2011 – Focused on success – Internet Retailer Mid size retailers generating between $5 million and $15 million annually show the most growth in
Here is a white paper on Cart Abandon: http://dl.dropbox.com/u/46316150/cartabandon.pdf Main Tips 1. personalize with products price and consumers name 2. send 3-5 in a series
See how different colors and color combinations send different messages in this article by Drew Coffin: Color Psychology Showcase | Practical eCommerce http://www.practicalecommerce.com/articles/3198-Color-Psychology-Showcase By Allan
BY JUMP ASSOCIATES – 4 MINUTE READ Why are people willing to pay $4 for coffee at Starbucks and clog Apple stores to play with electronic gadgets?
Generation Y Is Born To Startup | Fast CompanyBy Allan Levy| November 17th, 2011
E-mail Marketing – Flash-sale e-mails spark more purchases when sent late in the afternoon – Internet Retailer By Allan Levy| October 5th, 2011
The Next Wave Affecting Email Design – by Chad White Email design is constantly changing, blown this way and that by the ever-evolving inbox environment
Why ad ‘enablers’ are some of NY’s hottest tech properties – Crain’s New York Business By Allan Levy| November 24th, 2010
Subject Line + Preheader = The Perfect Pairing In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My