Maximize your holiday revenue with our Holiday Playbook 2024
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
Considering the amount of email we get on a daily basis, most of us don’t have time to read each one that lands in our inbox.
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.
What many brands don’t realize is that email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own peril.
Last time in Part 1, we covered the when and the who of a successful email marketing strategy — who should make up your groups and segments, and when they should each receive your expertly curated targeted messages. Now, we fill in the rest of the strategy puzzle and offer some tips on how to create the most engaging content to keep your audience opening, clicking and buying.
Making your email campaigns perform like a rock-star isn’t easy. So many puzzle pieces go together to have a high converting campaign. If you are a small business owner trying to take it to the next level, we have some advice for you.
Email marketing is constantly changing – evolving to accommodate the newest advancements in technology. How consumers interact with your emails is changing, and we want to keep you ahead of the curve.
The way marketers are using technology to deliver content with context is rapidly changing to improve user experience. Integrating dynamic content and contextual technology allows businesses to deliver a personalized, real-time experience to consumers.
Light bulbs. Batteries. Motor Oil. These are all things that require changing, and there are clear indications when they need changing.
The tectonic plates of the fashion world are moving. Here are four shifts to expect next year.
Change is afoot in the fashion industry. We’ve already seen glimpses of how the tectonic plates in the fashion world are moving.
In sociology, the Matthew effect, also known as accumulated advantage, is the phenomenon where “the rich get richer and the poor get poorer.” This concept translates to marketing in that companies who develop a competitive edge and become popular early on are more likely to become more popular, succeed over time and sustain their success.