In promotional messages, the call-to-action (CTA) can make or break the campaign results, so marketers are keen to find the perfect combination of its positioning, color, size, style and wording to optimize conversions. In this test, we chose to test wording -€“ specifically the hypothesis that giving the impression of an ultimatum would be more likely to elicit a response.

Subject line: 3,2,‘1 go! PANDORA on sale up to 70% off, hurry! Plus, Rituals gift sets, BODUM electricals, Snuggledown duvets & pillows, Copenhagen Candles & more

Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email marketing.

Keeping your email subscribers engaged over the long-haul is one of the biggest challenges for email marketers. Inevitably opens, clicks and transactions tail off over time as the initial novelty of joining your list starts to wane, and acquiring new subscribers can be costly. That’s why reactivation programs have long been employed to try and reduce long-term subscriber apathy and ultimately, list churn.

Welcome to The Alchemy Worx Subscriber’€™s Choice Award Q2 2013. Last quarter, Boden’s beautifully executed 3-tier sale scooped an impressive 60% of the vote. We shall be blogging soon about our own take on their strategy behind that particular email campaign, so keep your eyes peeled. As usual, the format is simple -€“ we’€™ve selected three of our favorite emails in terms of creative, copy and subject line. Just select a winner. Simple!

Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year’€™s key digital opportunity1. Here we take a concise look at the some of the key numbers and potential solutions before offering our own view.

It’s that time again – The Alchemy Worx Subscriber’s Choice Award Q1 2013. We choose three of our favorite emails from Q1 for creative, copy and subject line and ask you to select a winner.