They say a picture is worth a thousand words. But which picture? Here at Alchemy Worx we wanted to test the performance of images that contribute to a recipient’s understanding of the content of an email. Specifically, we wanted to know what works best when sourcing imagery to accompany editorial content – the pretty or the pretty informative?

CONGRATULATIONS YOU’RE RIGHT! 7.9% of Email Worx openers viewed the last issue on a mobile device.

The growth of internet-enabled mobile devices in 2011 has been undeniably impressive, and the implications for those engaged in email marketing are profound.

Retailers often include a ‘free delivery’ message at the top of their email, but a plain line of text can easily get lost among the rest of the content. So here BHS have used animation to flick through two key delivery messages. It’s a simple but effective way to ensure the information doesn’t get overlooked, and also saves valuable space at the top of the email.

Birthday emails, refer-a -friend programs, unusual send times…this line up of six special emails from July has a bit of everything. Take a look and get inspired for your own campaigns.

We saw an influx of GIFs in our inboxes throughout August so in this month’s favorites we’re showcasing some of the interesting and effective ways brands continue to use animation. Check the top six out below – they might just spark an idea for your own campaigns.

From hundreds of emails that landed in our inbox in June, here’s a selection of some of our favorites. From charity newsletters to abandoned cart triggers and the best Father’s Day messages, each one had something special to offer the subscriber.

It’s time for a round up of some great emails that made it in to our inbox in May. From minimalist gifs to refreshing ways to promote products, here’s what others have been doing this month.

It’s an indisputable fact of email marketing that your subject line is, and always will be, one of the most important parts of your email campaign.

But if you’re contacting your subscribers regularly, subject lines can quickly become repetitive and tiring – for both you and your subscribers. And in the moment it’s not always easy to do something different, or even to know what you could do differently.

A/B split testing works. You’d be hard pushed to find any email marketer that says it doesn’t. But to what degree it works and the best method to use are hot topics of debate.