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The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
Hooking new customers into your email marketing activity is the Holy Grail for any business. But what about the loyal customers who’ve been spending and interacting with you for years? Here’s how to keep both sides happy…
Our regular report of the following metrics:
Campaign Metrics (last 10 Issues)
Unique Metrics (by Month)
Campaign Metrics (by Issue)
Click Analysis
Reach
Frequency
Recency
Campaign Based Metrics
Email is the cheapest way to contact customers and prospects, and new subscribers are generally the most active on email databases. So as an email marketer, your priority should be getting permission to email anyone who has expressed an interest in your product or brand.
Landing pages are crucial. They provide additional space to promote yourself, help you understand your subscribers and drive more people to your website. Real estate with email is limited, so it’s important to ensure that your email design and copy encourage interactions. One of the best ways of doing this is to have a short piece of ‘teaser’ copy for each article or section within your newsletter and a strong call to action, linking to a landing page where you have all the time in the world to promote yourself.
The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to…
The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.
The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to…
The AWCM Index [pronounced: aw-suh m], will regularly report on volumes, frequency, send days, from addresses, and spam folder messages received by the monitor.
Most email clients will block email images from unknown senders by default. As result, best practice advice for the use of images in email is usually to avoid them where possible. And if you do have to use them there are lots of design tricks to compensate for the image being blocked, such as putting text behind them and using collapsible boxes.
Litmus Launches Individual-level TrackingLast July we used Litmus Analytics to help us decide whether we should optimise Email-Worx for viewing on mobile devices. We found that only 3% of those opening that issue, did so on a mobile – certainly not enough to justify redesigning our templates. Although Litmus Analytics told us more about what devices and email clients our subscribers were using to open and read our email communications than we had known before, it left a huge question begging. Who were these people?
The people who receive your emails are most likely to examine its contents through a preview pane at the bottom of their inbox. So what should people see when you look at your email in their preview pane? And how can you make sure that your content gets the message across – however people choose to view it?
“How did an 18-year old intern beat an Alchemy Worx subject line expert in a split test?” You might think there isn’t much ‘Naked’ about a run-of-the-mill subject line split test but this one was a little different. Here’s why…