Pro football’s championship features big plays, dazzling halftime show, and post-game celebrations. With more than 110 million fans engaged, delivering your message at the right moment can make the difference between winning and losing. Learn how to get the timing right to maximize results.

With experts warning of a recession in 2023, businesses are preparing for the worst. Learn why email is the most effective marketing channel during a recession, how you can use it to survive or even thrive and discover two more channels that you should consider to maximize your ROI when times get tough.

Making New Year’s resolutions can be a great way for email marketers to establish new, positive habits or to break negative ones, with a view to improving the effectiveness of their campaigns.

As Black Friday and Cyber Monday pass, it’s time to prepare for December’s key marketing dates: Green Monday, National Free Shipping Day, and Super Saturday. Learn how to use these dates to attract last-minute shoppers and meet your holiday sales goals.

If you are a direct-to-consumer brand seeking an innovative way to connect with Millennials and Gen-Z to increase engagement and drive impulse purchases, advertising on Snapchat is a no-brainer. But getting it right isn’t so easy.