
We Test Everything: The Personal Touch
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts

We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.

The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.

Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign

As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With

Email marketing is a powerful channel for brands to build relationships with their customers and prospects. It’s also a channel that lends itself well to the inclusion of a human voice and personality.
Social post copy: Be your authentic brand’s self with these ❤️tips.

With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. As SMS

Boxing Day is the first day of post-Christmas sales. It is your last, best chance to clear unsold stock and hit your annual targets. Learn why Subject Lines are key to Boxing Day success and how testing can help.