Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!


AI and human writer

Can Using AI Generated Subject Lines Increase Lift?

The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.

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examining emails

3 Tips for Last Chance Holiday Subject Lines

With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.

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