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Creative in the Inbox
We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the
We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With