
Beyond the Collection: The Data-to-Dialogue Framework
You’ve done the hard part. You moved beyond the discount. You built the quiz. You captured preferences. You know their skin type. Fitness goal. Their

You’ve done the hard part. You moved beyond the discount. You built the quiz. You captured preferences. You know their skin type. Fitness goal. Their

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

You’ve done the hard part. You moved beyond the discount. You built the quiz. You captured preferences. You know their skin type. Fitness goal. Their

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.
This is possibly one of the most frequently answered (if not asked) questions in email marketing. Most of the articles/blogs/sites/white papers that cover this issue advise you to avoid specific words or phrases that can trigger Spam filters, or start adding “Spam points” to emails sent out.
Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.

When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go

We have been getting the question “Why are my revenue numbers off?” quite a bit from clients in the last month, and we’re not surprised.

With the impending release of iOS17, Apple is promising more “privacy driven” initiatives that are likely to affect marketers. Learn what you can do to navigate the changes and mitigate their impact on your marketing campaigns.

Q: What is “Buy with Prime”? A: “Buy with Prime” is a comprehensive checkout and fulfillment option offered by Amazon. It allows customers to

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

At the heart of every successful email campaign lies a well-nurtured email database. Explore the value that a robust email database brings to your marketing efforts, and how it can help drive business growth and maximize ROI.

If your brand hasn’t migrated to GA4 yet, this weekend is it. Take a deep dive into the changes to watch out for when in your direct marketing results as a result of GA4.