
A Halloween Gamification Treat from Air Doctor
This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the

This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

The one word on every marketer’s lips this holiday season? Revenue. Letting your customers know there are still options to pay and time to ship is critical. Here’s when to adjust those banners at the top and bottom of your emails to make the most of email real estate through the end of this holiday season.

In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.

Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always

This year’s fall Amazon Prime Day is October 8 – 9, and even if you don’t plan to participate it’s worth paying attention to. Prime

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

This installment of We Test Everything highlights the importance of repeat tests to see if the results hold up across various seasons or audiences. Alchemy

More choices mean more sales, right? Well, not necessarily. In 2004, American psychologist Barry Schwartz published the book: The Paradox of Choice: Why More is

We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the