We Test Everything: 143 = I Love You Wins!
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
We are very excited to share this mini case study, currently an EIS Awards 2023 finalist in the Multiple Messages category. Marketers can learn a
Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact
Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing is still hugely important to marketers. In fact, DMNews, writing
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
Back in the late 1990’s, when the Internet was in its adolescence, a phenomenon took hold that would forever change the way businesses reach their customers online. That phenomenon became known as “blogging.” Nearly twenty years later, everyone from stay-at-home moms to Fortune 500 companies operate blogs for a multitude of reasons. Today, HubSpot reports that marketers who prioritize blogging are 13x more likely to enjoy positive ROI. Here are a few more reasons why you should, too, for your lead generation marketing efforts.
According to recent statistics, over 100 billion emails are sent and received every day. From business communications, to letters from aunts, spam and automated mailing lists, inboxes are crammed with digital deliveries.