We Test Everything: Customer-Created Vs. Professional Photos
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Alchemy Worx recently ran an A/B split test for contemporary furniture retailer Vänt Panels pitting creative with customer reviews against creative without reviews. We talked
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you
Track the latest changes in social marketing and get some strategies to optimize social media for your business.
The ANA Email Experience Council has named Dela Quist, Alchemy Worx CMO, as its 2022 Email Marketer Thought Leader of the Year.
Open rate tracking wasn’t the only thing affected by iOS 15. Learn about the impact on countdown timers, how it affects email campaigns, and discover a simple but effective solution.
Valentine’s Day is a time to express our affection for the people in our lives who we care about. For most people, that typically
Brands that want to make the most out of Valentine’s Day should focus on building authentic relationships through email marketing
Learn how living your core values every day can boost your brand’s authenticity.
Charitable giving is an opportunity for brands to demonstrate authenticity by supporting organizations and causes that align with their core values. While financial aid is great, it is just as important to offer leadership, mentorship, and kindness to elevate those less fortunate.
As email marketers, we all know the value of personalization, but what about authenticity? Understanding the difference between the two and taking steps to make your customer interactions more authentic is crucial.
This white paper delivers impactful insights and recommendations for using the data from our survey to your advantage throughout the holiday season.
Halloween is sometimes overlooked by marketers who are focused on the major sales events that follow in November and December. However, Halloween generates high levels of engagement providing marketers with a great opportunity to reactivate customers ahead of the bigger holidays to come.