Maximize your holiday revenue with our Holiday Playbook 2024
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.
These three strategies for balancing content and promotions in your email campaigns will endear you to your customers and kick your open rates up a
For history buffs, the phrase “Black Friday” is a bit ironic. Until recently, the term has described bad news for financial markets and retail, but
Big dreams, arrogance, infighting, and delusion all collided in the disastrous attempt to fix venerable retail giant J.C. Penney. The inside story of a revolution
Using flash sales to drive immediate spikes in retail sales and revenue is a seasoned practice. However, with the advent of multiple online tools and
Mobile device users still make up a minority of online customers, but it’s a rapidly growing market with tens of billions of dollars up for
Today’s shoppers carry their preferred shopping method in their pockets, purses and hands. Smartphones, tablets, netbooks and other small, handy gadgets have fueled a steady
This guest post from Matt Vernhout explores the impact Canada’s anti-spam legislation will have on email marketers, and offers tips for how to prepare for
Landing pages are great for lead generation and email marketing. By getting to the point quickly, a hyper-focused landing page can improve your conversion rate.
Guangzhou Huimei Fashion Co., which began by producing clothing for overseas retailers, created its own brand and now sells its own apparel exclusively online. The company’s web sales grew 153% last year to more than $125 million.
Surely you have seen or read a story about the recent McKinsey study that cited email’s dominance over its cooler, younger cousins Facebook and Twitter.