Blog - Page 6 of 48 - Alchemy Worx

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

We Test Everything: Discounts Vs. No Discounts

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Congratulations to Buffalo Trace Distillery

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Read More »

WHAT WE DO

GET MORE OUT OF YOUR PROGRAM

PRODUCTION

Our platform agnostic experts will help you maximize your results.

DESIGN

We use modern design practices and creative writing to drive revenue.

Strategy

Our strategy and analytics focuses on realizing your potential

FEATURED

We Test Everything: Discounts Vs. No Discounts

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

Read More »
WHY IT WORKS

Opportunity

Build your business case by calculating the potential in your CRM program.

Innovation

We are constantly innovating and sometimes share our tools with clients.

Partnerships

Our partners are part of our team, bringing the best solutions to our clients.

FEATURED

Laura Geller Holiday Success

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Read More »
RESOURCES
SUCCESS STORIES
ABOUT US

Leadership

Meet our stellar leadership team with decades of experience

Culture

We are a fun group to work with, even while we stay focused on client growth

Careers

Join us and help amazing brands grow revenue through customer relationships

In the News

We share news about partners, clients, and more

FEATURED

Congratulations to Buffalo Trace Distillery

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Read More »

ALCHEMY WORX INSIGHTS

arrow pointing up to represent an increase in reveue

Getting a Consistent Double-Digit Lift from Subject-Line Testing

Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average

Komal Helyer Offers Insights on the 2021 Alchemy Worx Consumer Survey

Maslow’s Hierarchy of needs is used regularly to explain human behavior. In or out of a crisis this methodology can explain why consumers behave as they do. It is interesting to see that the Alchemy Worx Consumer Survey reinforces the messaging behind the approach by Maslow.

Get the Marketing Strategy and Tactics You Need for Success in the 2021 Holiday Season

Get the insights and recommendations you need to create CRM and Audience strategies that overcome consumer hesitancy, maximize engagement, and drive conversion throughout the holiday season.

Marketing Strategy & Tactics for the 2022 Holiday Season

Learn how inflation and recessionary indicators may impact consumer purchasing and get the Multi-channel Marketing and Audience Management strategies you need to drive success this holiday season.

Black Friday & Cyber Monday Marketing Tips

When it comes to Black Friday and Cyber Monday, having a good plan and sound tactics for your email campaign can make the difference between meeting and exceeding your annual goals or falling short.

What words should I avoid in my email subject line to ensure I get to the inbox?

This is possibly one of the most frequently answered (if not asked) questions in email marketing. Most of the articles/blogs/sites/white papers that cover this issue advise you to avoid specific words or phrases that can trigger Spam filters, or start adding “Spam points” to emails sent out.

Why You Should Make Content Marketing Part of Your Strategy

Learn what content marketing is, how you can use it, and why email is an important part of any content marketing strategy.

Holidays Are Coming – Are You Making the Most of September Campaigns?

When I was a kid, the holiday season started when the Hallmark store at the mall set up the ornament display. Now that ornaments go

Why are my revenue numbers off in reporting?

We have been getting the question “Why are my revenue numbers off?” quite a bit from clients in the last month, and we’re not surprised.

iOS 17: Friend or Foe for Marketers?

With the impending release of iOS17, Apple is promising more “privacy driven” initiatives that are likely to affect marketers. Learn what you can do to navigate the changes and mitigate their impact on your marketing campaigns.