
Crafting Concise and Effective SMS Copy for Clients
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is

“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”

This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the

We are very excited to share this mini case study, currently an EIS Awards 2023 finalist in the Multiple Messages category. Marketers can learn a

Amazon announced another Prime Day this year, scheduled for October 10 – 11. This mega-event signals the start of the holiday season, and even if

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
In my last post titled ‘Be the Wave—Or ‘The New Marketers’ Manifesto,’ I discussed that amazing transformation that’s taking place in the way people interact
Survey results from the Relevancy Ring: ESP Buyers Guide 2015 report show that email marketing is still hugely important to marketers. In fact, DMNews, writing
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the
Back in the late 1990’s, when the Internet was in its adolescence, a phenomenon took hold that would forever change the way businesses reach their customers online. That phenomenon became known as “blogging.” Nearly twenty years later, everyone from stay-at-home moms to Fortune 500 companies operate blogs for a multitude of reasons. Today, HubSpot reports that marketers who prioritize blogging are 13x more likely to enjoy positive ROI. Here are a few more reasons why you should, too, for your lead generation marketing efforts.

Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.