
We Test Everything: Getting Mixed Signals
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
By DANA MATTIOLI Retailers have started to wear out their welcome in customers’ email inboxes, forcing stores to rethink their spam strategies. Last year, the
This company has a really fantastic registration process: http://www.honest.com/ It is engaging, funny and delivers to the company the information they need. It is designed
GOOD with numbers? Fascinated by data? The sound you hear is opportunity knocking. Mo Zhou was snapped up by I.B.M. last summer, as a freshly
November 2011 – Focused on success – Internet Retailer Mid size retailers generating between $5 million and $15 million annually show the most growth in
Great email marketing tips from my friend Dela @ Alchemy Worx alchemyworx.com/emailworx/By Allan Levy| December 24th, 2011
See how different colors and color combinations send different messages in this article by Drew Coffin: Color Psychology Showcase | Practical eCommerce http://www.practicalecommerce.com/articles/3198-Color-Psychology-Showcase By Allan
Here is a white paper on Cart Abandon: http://dl.dropbox.com/u/46316150/cartabandon.pdf Main Tips 1. personalize with products price and consumers name 2. send 3-5 in a series