
We Test Everything: Gamifying the Gift With Purchase
Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

Gamification—the process of adding game-like elements to a promotion to encourage participation—can be as complex adding scoring systems that award participants for performing desired actions,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
GOOD with numbers? Fascinated by data? The sound you hear is opportunity knocking. Mo Zhou was snapped up by I.B.M. last summer, as a freshly
November 2011 – Focused on success – Internet Retailer Mid size retailers generating between $5 million and $15 million annually show the most growth in
Great email marketing tips from my friend Dela @ Alchemy Worx alchemyworx.com/emailworx/By Allan Levy| December 24th, 2011
Here is a white paper on Cart Abandon: http://dl.dropbox.com/u/46316150/cartabandon.pdf Main Tips 1. personalize with products price and consumers name 2. send 3-5 in a series
See how different colors and color combinations send different messages in this article by Drew Coffin: Color Psychology Showcase | Practical eCommerce http://www.practicalecommerce.com/articles/3198-Color-Psychology-Showcase By Allan
Generation Y Is Born To Startup | Fast CompanyBy Allan Levy| November 17th, 2011
BY JUMP ASSOCIATES – 4 MINUTE READ Why are people willing to pay $4 for coffee at Starbucks and clog Apple stores to play with electronic gadgets?