There’s Gold in Them Thar Inactives
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With
Email marketing is a powerful channel for brands to build relationships with their customers and prospects. It’s also a channel that lends itself well to the inclusion of a human voice and personality.
Social post copy: Be your authentic brand’s self with these ❤️tips.
With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. As SMS
Boxing Day is the first day of post-Christmas sales. It is your last, best chance to clear unsold stock and hit your annual targets. Learn why Subject Lines are key to Boxing Day success and how testing can help.
With Christmas upon us and last-minute shopping reaching its peak, it is getting harder for your emails to capture the attention of customers. Get three tips for using “Last Chance” subject lines to cut through the clutter in holiday inboxes so you can achieve your goals.
The one word on every marketer’s lips this holiday season? Revenue. Letting your customers know there are still options to pay and time to ship is critical. Here’s when to adjust those banners at the top and bottom of your emails to make the most of email real estate through the end of this holiday season.
“A brand’s ability to connect with their audience is crucial to building lasting relationships and driving conversion. But if it were that easy, everyone would be doing it. That’s why it’s important to tap into the knowledge of experts when possible.”
“When will you be home?” It’s got all the hallmarks of a perfect text; It’s short, sweet, and lets the reader know exactly what is
This week last year, Air Doctor agreed that while their 2021 Halloween promotion results were solid, they were hoping to see a bump from the