
We Test Everything: Discounts Vs. No Discounts
This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
We are continuing to celebrate women here at Alchemy Worx. This past International Women’s Day we discussed the importance of the day with Michelle Casey, our VP of Strategy.
Allan Levy Featured in Wall Street Journal Article
Check out Allan Levy, CEO of Alchemy Worx, on DotCom Magazine’s Entrepreneur Spotlight Series. Allan, “The King of Messaging”, speaks to how our audience management system can activate your customers and keep them engaged.
Calendar planning for March? Don’t forget to add these holidays to the mix next month! Read now to get your creative juices flowing on ways to promote.
Check out our favorite client creatives of the month and get inspired for your next campaign!
As we scale to more sophisticated audience targeting, using automation and machine learning, we’ll also need to develop smarter customer journeys that will drive engagement for a 2021 customer. Great design can help translate a highly personalized experience that’s both memorable and effective.
Ray Schultz highlights Alchemy Worx 2020 Holiday Marketing White Paper in MediaPost article.
Download the Alchemy Worx 2020 Holiday Marketing White Paper!
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.
Join us for this discussion on Achieving Black Diversity in Email Marketing.