Email, ughhhh. There is too much of it, and the wrong kind of it, from the wrong people. When people aren’t hating their inboxes out loud, they are quietly emailing to say that they’re sorry for replying so late, and for all the typos, and for missing your earlier note, and for forgetting to turn off auto-reply, and for sending this from their mobile device, and for writing too long, and for bothering you at all.

The chances are, you get too many unwanted emails. They are not “spam” as such, but they are messages from organisations to which you have some kind of connection.

When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.

You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work.

The World Wide Web is 26 years old, and the Internet is 46 years old. Today, Google will host over 3.5 billion searches and over 100 billion emails will be sent and received. Search and email, the two oldest, and still most successful and dynamic digital marketing tricks in the book.

Entrepreneurs are obsessed with the chase: They love to throw out goals and then try to run them down. One “shiny object” many entrepreneurs chase is their branding strategy. Companies today are spending big bucks on marketing, advertising, public relations, and more, and for good reason: Valuations and adoptions are seemingly created on the pages of TechCrunch. The problem, however, is that these companies are merely chasing lightning in a bottle.