For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Alchemy Worx Welcomes Rick Waters as Creative Director, Bringing Fresh Perspectives to Email Marketing, Adds to Powerhouse Executive Team
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way for ecommerce merchants to communicate with a customer or prospect. From sending transactional information to advertising and promotions, having access to a person’s inbox represents a powerful marketing opportunity.
You love your engaged customers. They read your emails, click your links, and buy your products. With customers like this, it’s clear you’re doing something right. Nice work.
The World Wide Web is 26 years old, and the Internet is 46 years old. Today, Google will host over 3.5 billion searches and over 100 billion emails will be sent and received. Search and email, the two oldest, and still most successful and dynamic digital marketing tricks in the book.
Entrepreneurs are obsessed with the chase: They love to throw out goals and then try to run them down. One “shiny object” many entrepreneurs chase is their branding strategy. Companies today are spending big bucks on marketing, advertising, public relations, and more, and for good reason: Valuations and adoptions are seemingly created on the pages of TechCrunch. The problem, however, is that these companies are merely chasing lightning in a bottle.
Deep into the second quarter, the chief marketing officer of a restaurant chain arrives at work to find that the CEO has dropped by. In this business, as in many others, “CMO” means chief revenue officer to the CEO, who’s here to talk sales. “There’s only a month left,” he says, “and I need a boost to compensate for what we lost because of the weather. The data analysts over in IT tell me we get the highest response to burger and apps offers. So, time for some coupons?”
The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price. In response, retailers and service providers have scrambled to develop big data and analytics capabilities in order to understand their customers and wrest back control.
All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online.
On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.
Does your brand already have a strong email marketing program? Have you dabbled in some retargeting campaigns and gained some favorable returns? You’ve covered two of the most powerful advertising bases, now it’s time to ensure you’re getting the most out of them both — with email retargeting. With several kinds of email retargeting to choose from, it’s important to choose the right one(s) to ensure your efforts are efficient and results are raised. And there are some great companies out there who can help you maximize and advance your campaigns, which will be covered in more depth via Part 2.
Social media activities are a function of Marketing, just as PR, Communications and Customer Service should be.